After attending the University of Sinaloa, Sergio studied English Language at the University of California Los Angeles. Following his English studies, he moved to Mexico City to study Public Accounting and work for General Foods Co. for a few years in the accounting fields. He moved to La Paz, Baja California Sur in 1980 where he earned a Master Degree in Business Administration. Later he studied Modern Languages at the University of Baja California Sur and specialized in Spanish Language. He is a founder member of the "Foreign Languages Teachers of Baja California Sur", an association that promotes the study of foreign languages. Sergio has owned and operated a number of business over the years but he is currently engaged full time in teaching Spanish language. He is married and lives in La Paz, Baja California Sur.